Metta World Peace, formerly Ron Artest, is a professional basketball player known for his fierce defensive play.
World Peace gained a reputation as one of the league’s premier defenders as he won the NBA Defensive Player of the Year Award in 2004. He won an NBA championship in 2010 as a member of the Los Angeles Lakers.
World Peace is the founder of the Artest Media Group. Established in 2010, the brand management company’s clients include himself and music artists Vinita, Deacon, Sade Artest, Rugby, and Emmaline Cleary. Music producers Wip, Q, and Lucky are also associated with the group.
He has become involved in advocacy relating to mental health issues. In December 2010, he announced that he would donate some or all of his salary for the 2011–12 NBA season toward mental health awareness charities. Artest also auctioned off his 2009–10 championship ring and donated the proceeds to various mental health charities nationwide.
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